Messe Frankfurt

Rob Sherwood won the contract to represent Messe Frankfurt from January 2008. In the following 12 years, the Sherwood Event Services team facilitated that contract, and grew the exhibitors from the UK dramatically - not only at events in Frankfurt but across the entire global portfolio.

In addition to exhibitor promotion, Sherwood Event Services also planned and executed visitor marketing campaigns across all major Frankfurt exhibitions, and held press briefings for the trade media.

In 2016, Rob Sherwood developed the concept to launch the Automechanika exhibition in the UK. Within two years, the event had grown to over 700 exhibitors, and 17,000 net sqm. The event won Best UK Trade Show at the AEO Awards two years running, along with Organiser Team of the Year, and at the Exhibition News Awards, won Show Rising Star, Best Brand Expansion, Best Independent Show Organiser and Best UK Trade Show.

The role concluded in March 2020, following a restructure of UK operations.